Jacob & Company and M3M Launch Ultra-Luxury Flats in Noida Starting at ₹14 Crore

Noida’s real estate market is witnessing a remarkable milestone with the entry of Jacob & Company, a renowned American luxury watchmaker, into the residential sector for the first time in India. In collaboration with Indian real estate giant M3M, Jacob & Company has launched an ultra-luxury housing project in Sector 97, Noida.

Project Highlights

Spread over six acres, this premium residential project will offer 250 ultra-luxury flats in two phases. Prices range from ₹14 crore to ₹25 crore, making it one of the most expensive and exclusive residential developments in the region.

The project will feature 3, 4, and 5-bedroom apartments with lavish interiors designed to reflect Jacob & Company’s signature luxury style. Each home will boast exceptional lighting, chandeliers, and other bespoke finishes inspired by the company’s luxury projects in Dubai and Ras Al Khaimah.

Unique Features and Investment

• The project is planned to be completed in two phases over three years—150 homes in the first phase and 100 in the second.
  
• Homebuyers will receive a limited-edition Jacob & Company luxury watch as part of their purchase.
  
• The overall investment in the project exceeds ₹2,100 crore, with expected revenues surpassing ₹3,500 crore.
  
• Booking prices start at ₹35,000 per square foot, and interest is high—with some buyers booking multiple apartments for their families.
  

Market Impact and Significance

This launch represents a new chapter for Noida’s real estate market, indicating growing demand for ultra-luxury living spaces beyond traditional luxury hubs like Dubai, America, and Mumbai. According to industry experts, the project signifies Noida’s emergence as a prime destination for premium housing.

Manoj Gaur, Chairman of CREDAI and CMD of Gaur Group, recognized this development as a positive signal for the real estate sector in the region, highlighting the shift towards luxury living options in the Delhi NCR belt.

Setting New Standards in Noida

Jacob & Company’s highly anticipated residential project in Sector 97 will set new benchmarks for luxury living in Noida. It surpasses previous high-end developments like Max’s project in Sector 128, where flats sold at rates of ₹22,000 to ₹25,000 per square foot.

With global design influences and exclusive luxury touches, this project promises to redefine upscale living for discerning buyers in Noida.

This ultra-luxury project by Jacob & Company and M3M is not just a real estate launch—it is a symbol of Noida’s rising status as a luxury lifestyle hotspot. For investors and homebuyers looking for exclusivity and world-class quality, this is an opportunity to watch closely.